Privacy Policy

1. Overview of data protection

General information

The following notes provide a simplified overview of what will happen with your personal data when visiting this website. The term “personal data” comprises all data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below.

Data collection on this website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. Contact details can be found in the Legal Disclosure of this website.

How do we collect your data?

Your data is collected on the one hand by you sharing your data with us. For instance, this can be data that you enter in a contact form.

Other data is automatically collected when you visit this website through our IT systems. These are mainly technical data (e.g. internet browser, operating system or time of page view). The collection of this data takes place automatically as soon as you enter our website.

What do we use your data for?

A portion of the data is collected to ensure a flawless provision of the website. Other data may be used to analyze user patterns.

What rights do you have with regard to your data?

You have the right to receive information about the source, recipients and purpose of your stored personal data free of charge at any time. You also have the right to request the rectification, blocking or deletion of this data. You can contact us at any time at the address given in the Legal Disclosure for further questions on the subject of data protection. You also have the right to log a complaint with the competent supervisory authority.

Analysis tools and third-party tools

When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs.

2. Hosting and Content Delivery Networks (CD)

External hosting

This website is hosted by an external service provider (host). Personal data collected on this website is stored on the host’s servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses and other data generated by a website.

The use of the host is for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 par. 1 lit. b GDPR) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 par. 1 lit. f GDPR).

Our host will only process your data to the extent necessary to fulfil its performance obligations and will follow our instructions with regard to this data.

Conclusion of a contract on order processing

In order to guarantee data protection compliant processing, we have concluded a contract for order processing with our host.

3. General notes and mandatory information

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this data protection declaration.

When you use this website, various personal data are collected. Personal data is data that can be used to personally identify you. This Privacy Policy explains what data is collected and what it is used for.

We would like to point out that data transmission over the Internet (e.g. when communicating via e-mail) may have security gaps. Complete protection of data against access by third parties can therefore not be guaranteed.

Note to the responsible party

The responsible body for data processing on this website is:

Max. Equity Marketing Ltd.
Marienplatz 2
80331 Munich

Phone: +49 89 1392889-0
Email: m·fischer©max-em·de

Responsible party is the natural or legal person who decides alone or together with others on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Right to object to data collection in special cases and to direct advertising (Art. 21 DPA)

If the data processing is carried out on the basis of Art. 6 para. 1 lit. E or F GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling. If you object, your personal data will no longer be processed unless we can determine compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves the assertion, exercise or defense of legal claims (objection pursuant to Art. 21 para. 1 GDPR).

If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for the purpose of such marketing, including profiling, insofar as it is connected with such direct marketing. If you object, your personal data will no longer be used for the purpose of direct marketing (objection under Art. 21 para. 2 GDPR).

Withdrawal of your consent to data processing

Many data processing operations are only possible with your consent. You can revoke your consent at any time. An informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority

In the case of infringements of the GDPR, the persons concerned have a right of appeal to a supervisory authority. This right of appeal is without prejudice to other administrative or judicial remedies.

Right to transfer of data

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only take place to the extent that it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. An encrypted connection may be recognized by the address line of the browser changing from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the scope of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipient and the purpose of the data processing and, if applicable, a right to rectification, blocking or deletion of this data. You can contact us at any time at the address given in the imprint for further questions on the subject of personal data.

Right to limit processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time at the address given in the Legal Disclosure. You have the right to request restriction of processing in the following cases:

If you dispute the correctness of your personal data stored with us, we usually need time to check this. For the duration of the review, you have the right to demand the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of the processing instead of the deletion.
If we no longer need your personal data, but you do need it to exercise, defend or assert legal claims, you have the right to demand restriction of the processing of your personal data instead of deletion.
If you have lodged an objection in accordance with Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests outweigh the interests of the parties concerned, you have the right to demand that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

4 Data collection on this website

Cookies

This website uses cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies are used to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser. Most of the cookies we use are so-called “session cookies”. They will be deleted automatically at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

In some cases, cookies from third-party companies may also be stored on your device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for the processing of payment services).

Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping basket function or the display of videos). Other cookies are used to evaluate user behavior or display advertisements.

Cookies, which are necessary for the electronic communication process or for the provision of certain functions that you want (e.g. shopping cart function), are determined on the basis of Art. 1 lit. f GDPR. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for the analysis of your browsing behavior) are stored, these are treated separately in this data protection declaration.

You can set your browser to inform you about the setting of cookies and to allow cookies only on a case-by-case basis, to exclude the acceptance of cookies for certain cases or in general, and to automatically delete cookies when you close the browser. to activate. When disabling cookies, the functionality of this website may be limited.

Insofar as cookies are used by third-party companies or for analysis purposes, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.

Server log files

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type- and version
Operating system used
Referrer URL
Host name of the accessing machine
Time of server request
IP address

This data is not merged with other data sources.

The basis for data processing is Article 6(4) of the 1 lit. f GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Contact form, e-mail, telephone or fax

If you send us enquiries via the contact form, your details, including the contact data you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR, insofar as your enquiry is connected with the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of enquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), provided that the enquiry was made.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for which it was stored ceases to apply (e.g. after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Google Analytics

For the purpose of designing and continuously optimizing this website, we use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (https://www.google.de/contact/impressum.html). In this context, pseudonymized user profiles are created and cookies are used. The information generated by the cookie about your use of this website, such as

Browser type- and version,
Operating system used,
Referrer URL,
Host name of the accessing machine,
Time of server request,
IP address

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for market research purposes and the design of this website. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of third parties. Under no circumstances will your IP address be merged with other data from Google. The IP addresses are anonymized, so that mapping is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we would like to point out that in this case not all functions of this website can be used in full.

You can also prevent the collection of data generated by cookies related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on https://tools.google.com/dlpage/gaoptout?hl=de.

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on the link below. An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

For more information about data protection related to Google Analytics, see Google Analytics Help
https://support.google.com/analytics/answer/6004245?hl=de.

The use of Google Analytics is based on our legitimate interest in a needs-based design, statistical evaluation and efficient promotion of our website. The legal basis is Article 6(6) of the 1 lit. f GDPR.

Comments function on this website

For the comments function on this website, in addition to your comment, information on the time of the comment’s creation, your e-mail address and, if you are not posting anonymously, the username you have chosen are stored.

Storage of IP address

Our comment function stores the IP addresses of users who post comments. Since we do not check comments on this website before they are activated, we need this data to be able to take action against the author in case of legal violations such as insults or propaganda.

Subscribe to comments

As a user of this website, you can subscribe to comments after logging in. You will receive a confirmation email to verify the email address you entered. You can unsubscribe from this function at any time via a link in information e-mails. In this case, the data entered when subscribing to comments will be deleted; however, if you have submitted this data for other purposes and elsewhere (e.g. newsletter order), this data will remain with us.

Storage duration of comments

The comments and the associated data (e.g. IP address) are stored and remain on this website until the commented content has been completely deleted or comments must be deleted for legal reasons (e.g. insulting comments).

5. Social media

We use social plug-ins from the social network LinkedIn on our website on the basis of Art. 6 Para. 1 S. 1 lit. f GDPR to increase our company’s social media presence. The advertising purpose behind this is to be regarded as a legitimate interest within the meaning of the GDPR. The responsibility for the data protection compliant operation is guaranteed by the respective provider. The integration of these plug-ins by us takes place by means of the so-called two-click method in order to protect visitors to our website in the best possible way.

Our website uses the “share function” of LinkedIn. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. When you click on the LinkedIn “Share-Button” (plug-in), you will – if you are logged in to LinkedIn in your user account – be redirected to your user account in a separate browser window and can share the electronic publication from this website by adding a comment. The plug-in establishes a direct connection between your browser and the LinkedIn server. LinkedIn is thus informed that you have visited our website using your IP address. LinkedIn will also be able to track your visit to our website to you and your account. We would like to point out that we have no knowledge of the content of the (personal) data transmitted or how LinkedIn uses it. For more information, please see the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy.

6, Plugins and tools

Google Web Fonts

This website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. Your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly.

To do this, the browser you are using must connect to Google’s servers. This informs Google that this website has been accessed via your IP address. The use of Google Web Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the font on his website. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in the Google privacy policy: https://policies.google.com/privacy?hl=de.

Google Maps

This page uses Google Maps via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the United States and stored there. The provider of this website has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy location of the places indicated by us on the website. This constitutes a legitimate interest within the meaning of Article 6(4) of the 1 lit. f GDPR.

More information on how to handle user data can be found in Google’s privacy policy: https://www.google.de/intl/de/policies/privacy/.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to check whether the data input on this website (e.g. in a contact form) is done by a human being or by an automated program. For this purpose, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, reCAPTCHA evaluates various elements (e.g. IP address, time spent on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting web offers from abusive automated spying and from SPAM. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 letter a GDPR; consent may be revoked at any time.

Further information on Google reCAPTCHA can be found in the Google Privacy Policy and the Google Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

Source: https://www.e-recht24.de